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of discipline testings of the smart campion's coming you know, and the obama campaign issues informed by the the data. they are having people that are voter file managers who are stealing the data and targeting people you get to the presidential campaign and one of the things the romney campaign had to do after this summer when they won the nomination is the voter science team and increasingly that sort of function is becoming a core function of the campaign. it used to be that to the extent you had a that was less for fund-raising and you could buy them from the voters or consultants. people now have what they call different things but it's basically the core function of the modern campaign to have a discussion on the voter side crunching and processing data. >> host: if we were to go to the romney campaign, how many people -- is there a lot of young staff? >> guest: in chicago dozens of people on how you define it in the fund raising data online analytics in every state they are hiring for better data jobs and voter file managers and targeting directors that's the the bombing campai
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